After designing two stores in Budapest, Eszter Radnóczy and the este’r partners interior design studio created a concept model for Adrienne Feller: the store, showroom and beauty studio combine the discreet elegance of the brand with special interior design solutions that reflect the high quality of vegetable oils. The concept of a flagship store creates an opportunity for familiar values to unfold in new locations.
“Adrienne Feller’s secret of vegetable oils relies on a long-standing family heritage and represents lasting value, so in creating the interior design we wanted the environment to have a timeless design which we achieved by the use of quality but discreet materials, this way putting the focus on the products.” – says interior designer Eszter Radnóczy.
An important aspect in planning the furniture was that, in addition to their pure design, their details reflect sophistication and fine elegance. Before designing the new store and salon, Adrienn visited us to update the current image as well, so that the design would fit even more beautifully into the appearance of their constantly developing products. That’s when we brought into the design the uniquely patterned fabrics made from their logo, which we experimented together with our partner, Flukso Textile. And FMG Onice D’oro flooring is a recurring, elegant element in Adrienne Feller stores, as its pink color reflects the company’s image and its pattern finely brings dynamics to the space.
Constant values, new boost
It was the main goal of the este’r partners team that the elements of the design update would appear in every store. This complex exterior starts with the design of the shop space, but the concept also includes the design of the coverings, the lighting, the precise planning of the furniture and the ideal placement of the products.
The company’s dynamically developing division, Panarom, has had a prominent display as Adrienne wanted the essential oils to be given a well-separated representative area. A novelty of the concept was the design of the treatment salon. In this intimate, trusting atmosphere, it is equally important to display the image of the company, but the primary aspect was, of course, the function, creating the perfect conditions for the treatments.
When designing the salon, it was important that the same furniture and image elements appear in the treatment salon that the customers are familiar with, while the spatial structure and lighting levels differ. Here tinted glass walls and concealed lighting built into the furniture were used, so the spaces were also optically expanded by the designers while providing the comfortable environment needed for treatments. These elements are designed in such a way that the brand image of Adrienne Feller are also finely visible in them.
Takeaway experience: the presented products also provide an aesthetic experience
As designer Mónika Szommer said: “In case of a premium business where the customer also has the feeling of coziness, good lighting and positioning of the products are the key to everything. The stores always have lighting behind a stretched foil, making it as if the entire ceiling was lit, providing uniform light that spreads across the store. In addition, each piece of furniture has a built-in accent lighting, this way putting the products in focus. The light always attracts the eye, so we can raise the aesthetics by creating a good lighting image. ”
The aim of the design team was to immediately feel the elegance and high quality of the Adrienne Feller brand, when entering the store. While in the atmosphere, fine details and hints, a mysterious, special, small world appear which is represented by the essential oils and the personal care of Adrienne, as well as the family values of the brand.
Designers: Eszter Radnóczy, Mónika Szommer / este’r partners