{"id":26251,"date":"2023-04-25T13:30:29","date_gmt":"2023-04-25T13:30:29","guid":{"rendered":"https:\/\/www.esterpartners.com\/?p=26251"},"modified":"2024-02-06T11:51:58","modified_gmt":"2024-02-06T11:51:58","slug":"51-erdekesseg-az-ish-frankfurti-kiallitasarol-harkay-farkas-reka-beszamoloja","status":"publish","type":"post","link":"https:\/\/www.esterpartners.com\/hu\/51-erdekesseg-az-ish-frankfurti-kiallitasarol-harkay-farkas-reka-beszamoloja\/","title":{"rendered":"5+1 \u00e9rdekess\u00e9g az ISH frankfurti ki\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l: Harkay-Farkas R\u00e9ka besz\u00e1mol\u00f3ja"},"content":{"rendered":"

M\u00e1rcius v\u00e9g\u00e9n rendezt\u00e9k meg Frankfurtban a modern f\u0171t\u00e9s, szell\u0151ztet\u00e9s, l\u00e9gkondicion\u00e1l\u00e1s \u00e9s okos v\u00edzhaszn\u00e1lat t\u00e9mak\u00f6r\u00e9nek legnagyobb kereskedelmi esem\u00e9ny\u00e9t, az ISH 2023-at, mely id\u00e9n szem\u00e9lyesen \u00e9s digit\u00e1lis form\u00e1ban is l\u00e1togathat\u00f3 volt.\u00a0 A helysz\u00ednen j\u00e1rt az este’r partners munkat\u00e1rsa, Harkay-Farkas R\u00e9ka, akit\u0151l a leg\u00fajabb technikai \u00fajdons\u00e1gokr\u00f3l \u00e9rdekl\u0151dt\u00fcnk.\u00a0\u00a0<\/em><\/p>\n

\u00a0<\/strong>Az ISH k\u00e9t \u00e9vente mutatja be az okos megold\u00e1sokat \u00e9s technikai \u00fajdons\u00e1gokat a f\u0171t\u00e9s, szell\u0151ztet\u00e9s \u00e9s v\u00edzhaszn\u00e1lat alkalmaz\u00e1s\u00e1ban. Mi\u00e9rt volt fontos, hogy r\u00e9szt vegyetek ezen az esem\u00e9nyen?\u00a0<\/strong><\/p>\n

C\u00e9g\u00fcnk \u00e9let\u00e9ben mindig is nagyon fontos volt els\u0151 k\u00e9zb\u0151l inform\u00e1ci\u00f3t szerezni az \u00fajdons\u00e1gokr\u00f3l, technikai fejl\u0151d\u00e9sr\u0151l, leg\u00fajabb trendekr\u0151l. Az ISH sajnos \u00e9veken \u00e1t elmaradt a j\u00e1rv\u00e1ny miatt, \u00edgy nagy \u00f6r\u00f6m, hogy most 4 \u00e9v ut\u00e1n \u00fajra visszat\u00e9rhett\u00fcnk ide! Sajnos t\u00f6bb gy\u00e1rt\u00f3 mondta vissza a ki\u00e1ll\u00edt\u00e1st k\u00f6lts\u00e9gcs\u00f6kkent\u00e9si szempontok miatt, de akik ki\u00e1ll\u00edtottak, nagyon magasra tett\u00e9k a l\u00e9cet. Sok-sok technikai \u00fajdons\u00e1g, fejleszt\u00e9s, id\u0151-energia sp\u00f3rol\u00e1s tekintet\u00e9ben is.<\/p>\n

\"\"<\/p>\n

Mi\u00e9rt fontosak a szem\u00e9lyes tal\u00e1lkoz\u00e1sok? <\/strong><\/p>\n

Egy ilyen nagyobb volumen\u0171 ki\u00e1ll\u00edt\u00e1s mindig j\u00f3 alkalom arra, hogy tal\u00e1lkozzunk a gy\u00e1rt\u00f3k k\u00e9pvisel\u0151ivel, akik k\u00e9szs\u00e9ggel \u00e1llnak rendelkez\u00e9s\u00fcnkre, hogy komplett stand vezet\u00e9ssel bemutass\u00e1k nek\u00fcnk az \u00fajdons\u00e1gokat, \u00e9rdekess\u00e9geket, p\u00e9ld\u00e1ul, hogy mire \u00e9rdemes figyelni a tervez\u00e9skor. Ilyen alkalmakon fontos \u00e9rveket is gy\u0171jt\u00fcnk, mi\u00e9rt \u00e9rdemes egy adott c\u00e9g term\u00e9k\u00e9t aj\u00e1nlani az \u00fcgyfeleinknek. Mindig besz\u00e1molnak az anyaghaszn\u00e1latr\u00f3l, a term\u00e9kek min\u0151s\u00e9gi k\u00f6vetelm\u00e9nyeir\u0151l, sz\u00f3val b\u0151v\u00fcl az ismeret \u00e9s \u00e9l\u0151ben is l\u00e1thatjuk, amit el\u0151tte a monitoron kereszt\u00fcl vagy katal\u00f3gusb\u00f3l l\u00e1thattunk el\u0151tte.<\/p>\n

\u00a0<\/strong>Milyen \u00fajdons\u00e1gokkal, trendekkel, technikai \u00faj\u00edt\u00e1sokkal tal\u00e1lkozt\u00e1l?
\n<\/strong>Pontokban foglaln\u00e1m \u00f6ssze, mert mindenk\u00e9pp t\u00f6bb szempontb\u00f3l is \u00e9rdekes volt a mostani ISH.<\/p>\n

    \n
  1. \u201eMindenki mindent forgalmaz\u201d:<\/strong> A nagy trend az elm\u00falt \u00e9vekben a gy\u00e1rt\u00f3k k\u00f6r\u00e9ben, \u00faj term\u00e9kszegmensek vesznek fel a portf\u00f3li\u00f3jukra. A Villeroy&Boch teljes csaptelep szegmenst vezetett be a portf\u00f3li\u00f3j\u00e1ba. A Laufen fal el\u0151tti be\u00e9p\u00edt\u00e9si rendszert k\u00edn\u00e1l. A Duravit 3 \u00faj csaptelep csal\u00e1ddal rendelkezik. A Hansgrohe standja nagy meglepet\u00e9s volt sz\u00e1momra. Komplett f\u00fcrd\u0151szob\u00e1t tudunk Hansgrohe term\u00e9kekkel berendezni: a csaptelepei mellett ker\u00e1mia, t\u00fckr\u00f6k \u00e9s b\u00fator. A Kaldewei p\u00e9ld\u00e1ul zuhanyfoly\u00f3k\u00e1t is k\u00edn\u00e1l. A c\u00e9l az, hogy egy gy\u00e1rt\u00f3t\u00f3l egy komplett f\u00fcrd\u0151szob\u00e1t tudjunk berendezni, ne kelljen k\u00fcl\u00f6n-k\u00fcl\u00f6n gy\u00e1rt\u00f3kat keresni \u00e9s nagyon nagy verseny el\u00e9 \u00e1ll\u00edtja a gy\u00e1rt\u00f3kat, ami szerintem m\u00e9g sohasem volt.<\/li>\n<\/ol>\n
      \n
    1. Fenntarthat\u00f3s\u00e1g:<\/strong> A f\u00fcrd\u0151szoba ilyen \u201ez\u00f6ld\u201d soha nem volt. A term\u00e9kek energiatakar\u00e9kosak \u00e9s v\u00edztakar\u00e9kosak. Mindenekel\u0151tt pl. a csaptelepek p\u00e9ld\u00e1ul hidegv\u00edzzel indulnak, nem r\u00f6gt\u00f6n a kevert v\u00edzzel, illetve m\u00e9g komolyabb perl\u00e1torok vannak (amik keverik a leveg\u0151t a v\u00edzhez). M\u00e9g egy trendi kifejez\u00e9s az ISH-r\u00f3l: \u201ek\u00f6rk\u00f6r\u00f6s gazdas\u00e1g\u201d. P\u00e9ld\u00e1ul a Hansgrohe standj\u00e1n l\u00e1ttam egy csaptelepet teljesen \u00fajrahasznos\u00edtott m\u0171anyagb\u00f3l. Itt azonban nem \u00e9r v\u00e9get a fenntarthat\u00f3s\u00e1g t\u00e9mak\u00f6re: A b\u00fatorok fa alapanyaga fenntarthat\u00f3 termeszt\u00e9sb\u0151l \u00e9rkezik, m\u0171anyag n\u00e9lk\u00fcl k\u00e9sz\u00fclnek a csomagol\u00e1sok \u00e9s az \u00e9lettartam lej\u00e1rta ut\u00e1n minden \u00fajrahasznos\u00edthat\u00f3. \u00c9s a termel\u00e9sn\u00e9l nagyon figyelnek a gy\u00e1rak a \u201ezero waste\u201d elvet k\u00f6vetni, sok gy\u00e1r mindenestre bizony\u00edtani tudja, hogy a gy\u00e1rt\u00e1si folyamat CO2 mentes. R\u00e1ad\u00e1sul az\u00e9rt, hogy ezt mi m\u00e9g jobban megturb\u00f3zzuk otthon, \u00e9rdemes n\u00f6v\u00e9nyeket mint leg\u00fajabb f\u00fcrd\u0151szobai kieg\u00e9sz\u00edt\u0151ket elhelyezni a f\u00fcrd\u0151szob\u00e1ban, hogy a term\u00e9szetben \u00e9rezhess\u00fck magunkat.<\/li>\n<\/ol>\n

      \"\"<\/p>\n

        \n
      1. Sz\u00ednek:<\/strong> A f\u00fcrd\u0151szob\u00e1ban az \u00faj trendsz\u00edn egy\u00e9rtelm\u0171en a fekete \u00e9s a matt. A b\u00e1trak egy l\u00e9p\u00e9ssel tov\u00e1bb mennek \u00e9s tal\u00e1lunk feh\u00e9r matt, arany, rosegold, kr\u00f3m k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltozatai, p\u00e9ld\u00e1ul az Axorn\u00e1l val\u00f3j\u00e1ban minden f\u00fcrd\u0151szobai term\u00e9ket beszerezhet\u00fcnk most feket\u00e9ben. A Duravit a sz\u00ednes csaptelepeihez m\u00e9g extrak\u00e9nt k\u00edn\u00e1lja, hogy a b\u00fatorok foganty\u00fai, a lefoly\u00f3 is k\u00e9sz\u00fclhet ugyanabb\u00f3l a sz\u00ednb\u0151l. \u00c9rdekess\u00e9g: hogy mindenkin\u00e9l a sz\u00ednek \u00e1rnyalatai k\u00fcl\u00f6nb\u00f6z\u0151ek, ez\u00e9rt egy f\u00fcrd\u0151szob\u00e1ba nem fogunk tudni k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 gy\u00e1r term\u00e9k\u00e9t betenni, ha sz\u00ednesben gondolkodunk.<\/li>\n<\/ol>\n
          \n
        1. \u00d6sszeszerel\u00e9s egyszer\u0171s\u00edt\u00e9se<\/strong>: szinte minden gy\u00e1rn\u00e1l az a c\u00e9l, hogy id\u0151ben min\u00e9l kevesebb legyen egy-egy term\u00e9k be\u00e9p\u00edt\u00e9se a mesterembereknek. J\u00f3 p\u00e9lda az \u00faj Bette \u201eLevel\u201d \u00f6sszeszerel\u00e9si rendszer a zuhanyt\u00e1lc\u00e1khoz K\u00f6nnyebb \u00e9s gyorsabban m\u00e1r nem lehet zuhanyt\u00e1lc\u00e1t \u00e9p\u00edteni. Ki is tudtam pr\u00f3b\u00e1lni, nekem 1,5 perc alatt siker\u00fclt szintbe hoznom egy zuhanyt\u00e1lc\u00e1t.<\/li>\n<\/ol>\n
            \n
          1. Plusz egy term\u00e9kkateg\u00f3ria amire minden gy\u00e1r nagy figyelmet ford\u00edt a cs\u00fasz\u00e1smentes\u00edt\u00e9s<\/strong>, ami k\u00fcl\u00f6n\u00f6sen id\u0151sek sz\u00e1m\u00e1ra \u00e9s k\u00f6z\u00fcletekben, hotelekben nagyon fontos. A technol\u00f3gia \u00e9vr\u0151l \u00e9vre finomodik, mindannyian eml\u00e9ksz\u00fcnk m\u00e9g a \u201ep\u00f6tty\u00f6s\u201d zuhanyt\u00e1lc\u00e1kra, amiket ezzel a technol\u00f3gi\u00e1val tettek cs\u00fasz\u00e1smentess\u00e9. A Bette Anti-Slip Sense bevonat\u00e1t \u00e9szre sem lehet venni, \u00e9s t\u00f6k\u00e9letesen cs\u00fasz\u00e1smentes. Szint\u00e9n ki lehetett pr\u00f3b\u00e1lni \u00e9s \u00edgy b\u00e1tran aj\u00e1nlom majd az \u00fcgyfeleknek.<\/li>\n<\/ol>\n

            \"\"<\/p>\n

            Igaz\u00e1n szemet gy\u00f6ny\u00f6rk\u00f6dtet\u0151 elemek<\/strong>: p\u00e9ld\u00e1ul a Geberit standj\u00e1n egy teljesen \u00faj szifonrendszert l\u00e1ttam: v\u00e9gre nem kell kiv\u00e1gni a mosd\u00f3 alatti fi\u00f3kb\u00f3l egy darabot a szifonnak, mert a szifon teljesen besimul a mosd\u00f3 al\u00e1. A Kaldewei egy h\u0151visszanyer\u0151s zuhanylefoly\u00f3t mutatott be. A Laufen standj\u00e1n l\u00e1ttam egy k\u00e1dat, aminek az alja \u00e1ttetsz\u0151 volt \u00e9s meg volt vil\u00e1g\u00edtva, a f\u00fcrd\u00e9s \u00e9lm\u00e9ny\u00e9t f\u00e9nyter\u00e1pi\u00e1val is tudjuk kombin\u00e1lni LED-rendszeren kereszt\u00fcl. A Hansgroh\u00e9n\u00e1l a stand igazi h\u0151se, amit bemutattak, egy olyan f\u00fcrd\u0151szoba, ahol 90 sz\u00e1zal\u00e9kos az energia \u00e9s v\u00edzsp\u00f3rol\u00e1s. \u00c9s ez is ISH: a Villeroy \u00e9s Boch a 275. \u00e9vfordul\u00f3j\u00e1hoz m\u00e9lt\u00f3 \u00faj csod\u00e1s szaniter sz\u00ednei mag\u00e1val ragad\u00f3ak.<\/p>\n

            Az ISH idei h\u00edv\u00f3szavai a fenntarthat\u00f3s\u00e1g \u00e9s a komfort voltak. Mit tapasztalt\u00e1l, hogyan tal\u00e1lkozik ez a ki\u00e1ll\u00edt\u00f3k aj\u00e1nlataiban?<\/strong><\/p>\n

            Mint az el\u0151bb eml\u00edtettem mindenki a fenntarthat\u00f3s\u00e1gra, energia, v\u00edz sp\u00f3rol\u00e1sra t\u00f6rekszik. A f\u0171t\u00e9si rendszerek tekintet\u00e9ben is hatalmas volt a v\u00e1laszt\u00e9k, a c\u00e9l a fenntarthat\u00f3s\u00e1g \u00e9s az energiasp\u00f3rol\u00e1s.<\/p>\n

            \"\"<\/p>\n

            Volt-e szem\u00e9lyes kedvenced az \u00fajdons\u00e1gok k\u00f6z\u00f6tt, mi ragadott meg a legjobban?\u00a0<\/strong><\/p>\n

            A h\u00e1rom nagy ker\u00e1miagy\u00e1rt\u00f3 standja hatalmas \u00e9lm\u00e9ny volt. A Villeroy&Boch koncepci\u00f3ja a sz\u00ednes szaniterekkel \u00e9s az \u00faj csaptelepei mag\u00e1val ragadtak, a Laufen Alessi term\u00e9kcsal\u00e1dj\u00e1nak megreform\u00e1l\u00e1sa a sz\u00ednekben, form\u00e1kban igaz\u00e1n szemet gy\u00f6ny\u00f6rk\u00f6dtet\u0151, a Duravit \u00faj b\u00fatorcsal\u00e1dja \u00fcveges ajt\u00f3kkal \u00e9s egyszerre m\u0171k\u00f6dtethet\u0151 vil\u00e1g\u00edt\u00e1ssal nemcsak formavil\u00e1g\u00e1ban vonzza a szemet, hanem funkci\u00f3ban is egyszer\u0171s\u00edti a haszn\u00e1latot.<\/p>\n

            \"\"<\/p>","protected":false},"excerpt":{"rendered":"

            M\u00e1rcius v\u00e9g\u00e9n rendezt\u00e9k meg Frankfurtban a modern f\u0171t\u00e9s, szell\u0151ztet\u00e9s, l\u00e9gkondicion\u00e1l\u00e1s \u00e9s okos v\u00edzhaszn\u00e1lat t\u00e9mak\u00f6r\u00e9nek legnagyobb kereskedelmi esem\u00e9ny\u00e9t, az ISH 2023-at, mely id\u00e9n szem\u00e9lyesen \u00e9s digit\u00e1lis form\u00e1ban is l\u00e1togathat\u00f3 volt.\u00a0 A helysz\u00ednen j\u00e1rt az este’r partners munkat\u00e1rsa, Harkay-Farkas R\u00e9ka, akit\u0151l a leg\u00fajabb technikai \u00fajdons\u00e1gokr\u00f3l \u00e9rdekl\u0151dt\u00fcnk.\u00a0\u00a0 \u00a0Az ISH k\u00e9t \u00e9vente mutatja be az okos megold\u00e1sokat \u00e9s technikai […]<\/p>\n","protected":false},"author":2,"featured_media":26256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[24],"class_list":["post-26251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-magyar"],"yoast_head":"\n5+1 \u00e9rdekess\u00e9g az ISH frankfurti ki\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l: Harkay-Farkas R\u00e9ka besz\u00e1mol\u00f3ja - 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