In January 2026, my colleague and I attended the Istambul Furniture Fair, where we explored the exhibition from two complementary perspectives: design and sales.
Overall, the experience was both inspiring and professionally insightful.
One of the key strengths of the Turkish furniture industry lies in its aesthetic sensibility. The craftsmanship in woodwork is particularly noteworthy, with elegantly executed curved forms and refined detailing. The textiles used across collections are visually appealing and of commendable quality, reflecting a strong awareness of materials and finishes.
The armchair and chair segment was especially impressive. Many pieces demonstrate a strong alignment with current trends, and several standout designs could easily be integrated into our own interior projects.
From a strategic design perspective, it is observable that many collections are built upon previously established concepts of well-known European brands, typically reflecting trends from two to three years ago. While this provides a reliable and market-tested foundation, there is clear opportunity to further strengthen original design thinking and develop more distinctive, forward-looking concepts.
The organic and cohesive style of the TV wall units presents a strong and recognizable character. However, integrating these pieces into European interior concepts may require deliberate adaptation. Upholstered seating collections tend to feature expressive, highly articulated forms, which appear to resonate particularly well with Eastern and Asian markets.
Technologically, Turkish furniture manufacturing is well-prepared and capable of delivering consistent, high-quality execution. Based on what we observed at the fair, the next stage of development could focus on reinforcing long-term design strategy and cultivating stronger, independent brand identities. While many collections move in parallel with European trends, the primary commercial focus of manufacturers seems to be directed toward Eastern and Asian regions.
In summary, Turkish manufacturers demonstrate significant professional potential. With continued emphasis on innovation and strategic concept development, their position in the international market could be further strengthened.
Wrote a report by: Csilla Szabó, Andrea Kertes-Kovács